[‘Now and Then’, Geerten Verheus, digital C-Type print, 2000. Image copyright of the artist]

The Collective is a growing network of households who collect and share contemporary art  together, backed by organisations including Arts Council England, New Contemporaries and the Contemporary Art Society.  The groups attend private views, discuss art and their latest purchases socially and share the art collection in their homes.

I recently set up the first Collective Group for Birmingham and I am part of the team driving the national expansion of the scheme.

The Collective represents to me an exciting cultural journey into the world of visual contemporary art.  Through joint collecting and shared ownership, money is saved, knowledge transferred and the visual art journey becomes more of a engaged social experience. Living with contemporary art makes you think and see things differently, its stimulating, inspiring and  improves your quality of life.

If you would like to find out more about setting up a group feel free to contact me for more information.

Personal Blog: www.sarahloves.com