Remix was a headline art exhibition at Tate Liverpool exploring the relationship between music, art and popular culture. My role as a consultant was to deliver a short-term strategy to generate exhibition and private view sponsors within a demanding four month lead time.

The key to the sponsorship generation lay in an innovative launch event which combined the dynamic of a traditional gallery private view, a VIP dinner party and a medium-scale (4000 capacity) live music event with The Coral and Echo and the Bunnymen. This combination appealed to a mixed and wide-ranging audience, making it easier to sell. It became a more exciting prospect to sponsors and now ‘shone out’ as good value for money.

The excitement of the live prestigious launch, coupled with the longevity of the exhibition made it an ideal prospect for Masterfoods brand Twix who were running music and DJ mixing related promotions at the time. This was quite an unconventional sponsor for Tate who usually find support from corporate clients in the professional sector.

Cash sponsorship £10000
In kind sponsorship to the value of £4000