Award winning Canadian playwright Elaine Avila’s ‘Quality’ revolves around women and shoes. Tracey Neuls’ exclusive designer shoe boutique in Marylebone Lane provided the perfect stage. Hung from the ceiling or displayed like works of art on vintage stools, shoes are everywhere in the shop, except on the shelves.
My role was to generate partners and sponsors to add value to the experience for our VIP guests during London Fashion week. Over £7000 of sponsorship was generated and plans are now underway to develop partnerships for the national tour of Quality.
Photography by Moira Batten
Sponsors
With special thanks to Fashion Capital