My role was primarily to generate sponsorship to support the Independent strand of Liverpool Biennial. Sponsorship was critical to enable an entire district of new galleries providing a platform and exhibition space to over 100 artists.

These projects added value to the overall marketing strategy delivered by Liverpool Biennial and provided the Independent strand the necessary platform to offer benefits to sponsors. The afoundation sponsorship strategy included a generic printed sponsorship brochure, a series of business events in partnership with the Liverpool Chamber of Commerce, direct mailing campaigns and proactive telephone sales. The aim was to engage with local sponsors successfully whilst attracting national brands. Sponsors were given specific titles and generally fell into two sections, those which supported the fabric and production of galleries and those which added the sparkle by giving hospitality in kind during the launch celebrations.

Photo: Karl Gielinck